It’s a good day when you wake up to a beautiful explosion of retro pink popstar memorobilia in your inbox. Better than good. Dare I say it: truly outrageous? Synergy had better update her state-of-the-art 80s tech, because it’s showtime! Hasbro and Integrity Toys, Inc. have teamed up to present a glamorous new series of high-end fashion dolls based on the Jem and the Holograms property.
According to press materials, the new line is inspired by both the original dolls and the beloved animated series. This is evident in the first doll in the lineup, Hollywood Jem. Based on the two-part episode of the same name, Hollywood Jem comes with a screen-accurate look, including:
• Fully articulated, highly detailed 12” (30.5 cm) fashion doll with pink hair and hand-applied eyelashes
• Screen-accurate costume with couture-like finish
• Miniature Jemstar earings
• Miniature Hollywood Star award plaque
• Shoes, bracelets and realistic microphone and stand
• Doll stand, instructions, souvenir post card and certificate of authenticity
Hollywood Jem will be available from Hasbro Toy Shop at booth #3329 at San Diego Comic-Con (July 12-15). The approximate retail price is $125.00 (US).
From the initial pics released, I’m already in love. Jem (and her fans) certainly deserve this high-end treatment. The price point is a bit of a shocker at first, and I’m a little worried that it might keep sales too low to generate more dolls in the line. However, fans have been waiting 20+ years for this and have paid much more over the years for MISB versions of the dolls, accessories and pink llamas. So, really, for the adult collector, $125 isn’t that bad. (I’m not paying $125 for any orphans, though. Especially not Deirdre.)
Incidentally, Integrity Toys, Inc. is the same company that produced the line of RuPaul dolls (currently on sale for $19.99/each here, here and here). If Ru trusts them, I’m inclined to give them a chance. I’m especially impressed with Jem’s face sculpt, which captures a fun, flirty and sexy new look for her, reminiscent of a young Deborah Harry.
Jem fans have been specualting about the future of the property since NYCC 2011, when Hasbro featured a vintage Jem display in their booth. The new line is definitely an exciting development. I’ll post a full review once I brave the lines at the Hasbro booth and have her in my hot little gay fanboy hands.
If your memory is a little fuzzy, or you weren’t born yet, here’s a clip from the Hollywood Jem episode: